Promoting e-Learning
This page provides links to resources that consider the issues of promoting your e-learning activities, gaining buy-in from employees as well as maintaining their interest in e-learning.
Articles in date order, most recent first.
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Computing courses - testing for aptitude
"If only applicants with a strong skills and knowledge base in Mathematics and ICT are deemed eligible to participate in Computer courses, the available pool of potential IT professionals is likely to remain too small; on the other hand, if applicants are admitted to ICT-related courses indiscriminately, the attrition rate is bound to be high, attended by wasted resources and personal disappointments." Greame Cox, wwwtools for Education, 27 October 2003
Added: 11 November 2003
Reviewer's Note:
This problem is just as important for e-learning: do you only take on people who are skilled enough to benefit from it, or do you set them up for failure by not preparing them
All aboard! Be ready to sell your e-learning initiative
"Don't wait for buy-in - sell!" Clinton Wingrove, LTI Magazine, September 2003
Added: 28 September 2003
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8 top ways to get what you want from top management
Facing the dark side: overcoming e-learning resistance
"E-learning can create huge change in an organization, so implementers can expect to face some resistance. Two key strategies can help you deal with push-back: championing and communicating." Brooke Broadbent, Learning Circuits, August 2003
Added: 17 August 2003
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"Championing and communicating are two key strategies that can help you deal with e-learning resistance."
"Employee learning is viewed as essential to an organization's success. However, you may feel learning takes a back seat to other initiatives, especially with an unfavorable economy. Therefore, it is critical to market learning so that leadership and staff understand its value." Lynn Heumann, Kelly Carr, Learning & Training Innovations, 19 May 2003
Added: 29 May 2003
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Deloitte Consulting shares its lessons learned for making learning a priority.
e-Learning: Bridging the apathy gap
"On the surface it seems pretty straight forward, IT provides the bandwidth, the e-learning providers get your launch programmes on-line, you send out an e-mail, conduct a few seminars for department heads, even put some posters up. What's left to do? Just sit back and wait for the customers to come of course. But they don't. Then reality dawns, learning simply isn't sexy or fun outside your own project team and unless pushed very hard and given an appropriate context it hardly seems relevant to the majority of employees." Martin McInnes, e-learningguru.com
Added: 27 February 2003
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Importance of communication, communication, communication
"Oh, you can lead the horses to water," laughs Rebecca Ray, senior vice president and director of training for American Skandia, Shelton, Conn. "But holding their heads under to make them drink is a little problematic, especially in the workplace." trainingmag.com, January 2003
Added: 30 January 2003
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Too try! Here's some thoughts on internal marketing of e-learning
E-Learning: You build it - now promote it
"If you build e-Learning, will they come? Studies show that they generally won't. But e-Learning designers, developers and managers can fix this! With tried and true marketing strategies like branding, positioning, and segmentation, you can influence target learners to come. Here are the "first steps" to making this a reality in your organization." Jay Cross, eLearning Developers Journal, January 2003
Added: 24 January 2003
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This is short version of Jay's book - Implenting e-learning - see below
How to sell e-learning to your staff
"If online learning is to take off, companies will have to invest more time and effort in communicating to employees the clearly identifiable benefits to the individual." Meg Carter, Human Resources Magazine. September 2002
Added: 19 January 2003
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This article empahsises the importance of a good communications programme.
Launching e-learning: success factors for getting it right
"PPG Industries decided to revitalize its Quality program with e-Learning - targeting their top 2,000 managers. Overcoming a conservative culture, varied systems, and low bandwidth, this small team developed an award-winning program and identified a number of success factors along the way. Here's your chance to learn from their experience! " Carolyn Suneja, eLearning Developers Journal, 23 December 2003
Added: 4 January 2003
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PDF to download
Marketing your continuing ed program
"Continuing ed is hot, and expected to get hotter. How are you exploiting that?"
Added: 5 December 2002
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A look at marketing in the university environment
Here is how to: manage the change to e-learning; successfully market to learners; create an implementation strategy. By Lance Dublin and Jay Cross
Added: 4 December 2002
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This is the website of this new book with material that didn't make it into the book as well Tips & Best Practice Examples.
Elearning Adoption and Marketing
"Designing, developing, and deploying elearning resources are only part of the elearning battle. Actually getting employees and prospective students and instructors to use elearning is a challenge on its own. In this article, we explore the adoption of elearning as it relates to student, instructor and organization." elearnspace, 27 October 2002
Added: 12 November 2002
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"a summary of "content created" as a result of Week 6 of discussions using a non-traditional approach to learning (participants of "elearning noncourse"). This article is best understood as a collage of thoughts, rather than a cohesive essay."
How to market e-learning in your company
"A new report from Sunnyvale, Calif., research firm brandon-hall.com describes findings about how to launch and market an e-learning system that employees will actually value and use. The report, titled "What Works: Strategies for Increasing E-Learning Usage," offers examples and details supporting nine guidelines recommended as best practices for marketing an e-learning initiative in the workplace." e-learning Magazine, 30 October
Added: 31 October 2002
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An overview of a Brandon-Hall report, briefly outline 9 Guidelines
Motivating adult learners: the role of financial rewards
"Will promising John a shirt from Eddie Bauer motivate him to complete an elearning course in Microsoft Excel? Karen Frankola, Elearning Solutions Manager at NYUOnline, thinks educators may be acting too swiftly in dismissing financial rewards as elearning motivators." Virtual University Gazette, August 2001
Added: 21 August 2001
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Differences of opinion on whether financial rewards work
"The go-go days of the economy may seem like a lifetime ago, but it was only last year when companies were scrambling to hire and retin qualified workers. For New York City-based PR company Ketchum, the battle to keep experienced employees was particularly pressing. After all, dotcoms (remember them?) presented a natural job-hopping opportunity for many of the company's high-tech pros." Megan Santosus, CIO, August 2001
Added: 20 August 2001
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This is an interesting example of how one company approached promoting knowledge sharing within the company
"Getting employees revved up about e-learning can be difficult. But with some marketing savvy and good communication, it can be done. By David Raths
Added: 19 July 2001
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the importance of marketing training
"You may think you've done enough by the time you've installed the latest learning management system and populated it with shiny new content. You've even launched the system in a blaze of marketing, with the vocal support of your chief exec. Unfortunately you must think again, because seeing it through means much, much more." Clive Shepherd, Tactix, 2001
Added: 3 July 2001
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Clive looks at the problem of drop out rates in online courses
More than technology; user attitudes make a difference
As with any E-transformation, technology isn't the only stumbling block; user attitudes create significant problems as well." Sandra Swanson, Information Week, February 2001
Added: June 2001
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The house that e-learning built
"Century 21 Real Estate Corporation knows how to sell homes. But selling their employees on Web-based training was another matter." Advisor Zone, June 2001
Added: June 2001
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12 learning interventions that help combat technophobia
"Are you ready to sustain technology's eager adopters, nurture its resisters, and encourage the prove-its? Here are 12 workplace interventions that can help." Linda Ristow Puetz, LearningCircuits, March 2000
Added: May 2001
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Tips for maintaining e-learning momentum
"Once the E-learning project has been launched, here are some strategies to help maintain the momentum." Sandra Swanson, Information Week.com, February 2001
Added: March 2001
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If you build it, will they come? Overcoming human obstacles to e-learning
"E-learning: eliminating the classroom forever! Of course, everyone will want to use our whiz-bang Website, learning portal, or learning management system. Virtual classrooms, desktop conferences, 24/7. They'll all come flocking. Ah, the misconceptions run rampant." Julia Geisman, Learning Circuits, March 2001
Added: March 2001
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Change Management and e-Learning
"To Successfully Implement E-learning, Forget What You Know About Change" by Tom Werner, QualTeam, Inc. brandon-hall.com
Added: 2000
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e-Learning: Adoption Rates and Barriers
"An increasing number of companies are adopting e-Learning. But in their rush to take advantage of e-Learning's benefits and promises, companies are finding that there are significant barriers to adoption, according to a Forum Corporation study of 144 US companies." Vol 1, Issue 1.
Added: 2000
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Internal marketing can make your e-learning initiative work
"There are basically two methods: require e-learning or promote e-learning through marketing techniques. So unless completion of a course is mandatory, your marketing effort is very important to the success of your e-learning program. Digital University.
Added: 2000
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Promoting your e-learning investment
"Although organizations invest hundreds of thousands of dollars to develop and introduce e-learning to employees, they often neglect a key element of success--marketing and promotion." Learning Circuits, September 2000.
Added: 2000
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This chapter, from "Implementing Learning Technology" at the LTDI, gives suggestions of different ways that students might be motivated to use the technology that you are providing.
Added: 2000
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